"Killing Us Softly 3" is about how advertisements are every. Did you know that an average American will watch three years of watching television and will see an average of 3000 ads per day. Advertisement is everywhere. Everyone in America feels personally exempt from advertisement. Most people would say that they tune them out or just do not pay any attention to them at all, but these are the people who are wearing gap tee shirts. Advertisement is the foundation of mass media, and the purpose of mass media is to sell products. Advertisements about women have always been about how they look. They try to make women feel that they are not pretty and that they need to spend money in order to look beautiful. Most women in ads have no blemishes, lines, wrinkles, scars. Women body continue to be dismembered in advertising. They try to use a particular part of the women body to sell the actual product. The most common body part is the breast. One in five women have an eating disorder in order to look good. Advertisement is a powerful force that that keeps women trapped in very rigid roles. This video explains how women are being viewed in today's advertisement industry and how they should be. Well advertisements are wrong and I think most women are beautiful the way they are.
"Dove Evolution" shows us a woman sitting down. She has no makeup on and her hair has not been done. You can see from her throat and up. She is a young woman white complexion, highlighted hair, and she is just staring into the video camera.They start with her hair and start putting on makeup. They finally finish putting on makeup and finish her hair. They then start to take pictures of the woman. Then the next thing you know they are using Photoshop and start to raise her head to make her neck longer. Start to make her face smaller and raise her eyebrows. Then they show her advertisement on an ad and show people walking by it.
"Dove Onslaught" shows shows a little girl with red hair. Then all of a sudden you see all these different types of advertisement showing young women. You then see and hear these women talking about products and how they probably make you more beautiful. You then see a woman on a scale and her belly gets bigger then smaller this goes on for a short while. Then more scenes pop up but this time it shows women getting plastic surgery. At the end of the film it show little girls as if they are walking to school. Then the little girl with the red hair pops up again and in the background there is a message stating "Talk to your daughter before the beauty industry does."
In summary These videos show the true world of beauty advertising to see what really happens behind the scenes. Which is really disturbing to me.